By adding news to your website, you will be adding extra content, and Pinterest the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?

“Six Months!” screams Dr. Bob! I thought he might shatter a crown if I let him continue, so I agreed to look at his website when I got home and get back to him before the weekend.

If you outsource the SEO of your website to an agency, then they would need sometime to get to know your business and the way you work. This would take up sometime till the agency gets used to working with your company.

SEO news It is best practice to use the HTML tag around some keywords that are relevant to the page and that are listed in that page Meta keyword list. DO NOT use them everywhere and on every keyword as this will cause an overuse of the tags. Using it once or twice in a page or post is plenty. I recommend using the tag around a keyword that appears the most. DO NOT bold every single word i.e. if your keyword was ‘SEO’ and on the page you have SEO appearing 10 times, just make one bold which is enough.

Always add fresh content to your website. Static content is the death of any website. Search engine robots, not to mention human readers, love fresh content on a website. Thus, you should employ a few SEO strategies to feed your website with fresh content, on a daily basis if necessary. One great way of doing this is maintaining a blog or a news section on your website, or by subscribing to automatic newsfeeds.

Get your keywords right. One of the most important parts of SEO is the keywords. On-page SEO is what affects your results on search engines therefore you must get it right. Before you even build your website make sure you already have chosen keywords (around 2-3 keywords). Your webpage will be based around the keywords you have chosen. The page title is the single most essential on-page SEO factor so include them in there!

Many of the SEO tips available online focus on the design of your website. You must create your site in a search engine friendly way, but off-page SEO factors are much more important in determining the future success of your business. SEO friendly website design will keep you ranked high in the search ranking once you’ve gotten there. However, you’ll need to have links on other sites pointing back to yours. If you can get many of the websites that search engines consider relevant and important for your keywords to place a link on their page back to yours, then the search engines will consider your site is important as well. This is the most effective way to ensure you get and stay atop the search engine rankings for your chosen keywords. Your website design will support your efforts to stay there.

Now you might be wondering, with some of the other things you do, like you’ve got a lot of different link building mechanisms, for all of what you do, where would you identify the biggest bang for your buck? Of course link diversity is important and you don’t want to just hone into one particular thing. I’m curious to know, of all the things you’ve tested, where do you notice the biggest bang for your buck?