People spend more and more time in social media sites like Twitter and Facebook. Information can be shared by clicking a simple button. It is the technological revolution of our time. This is why you have to make sure that you have social sharing options on your site. Social sharing should be a part of your site’s marketing strategy as the social network connects you to a much wider audience.

Many SEO strategies have been developed nowadays, but there is one all professionals seem to agree on: using a key word. It is important to know what word or word phrase someone might type in the search engine. Sometimes a single word is not enough, while too many might be too much. Furthermore many SEO specialists make the mistake of using it too many times, the text becoming too stuffed. A successful optimization doesn’t mean only selecting the right keyword or keywords. Where it is placed and used is also extremely important. So it is not the quantity that is relevant here, but the quality of the key words or phrases and how they are used.

Use a conversational tone. A great way to let Google know you’re serious about your rankings is to use a tone that appears to be conversational in nature. Write your articles as if you were talking to your readers. Ask them questions about their problems. If they feel like you are talking to them, they will appreciate your articles much more. The search engines are leaning towards this new way of writing.

If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.

So EVEN IF you do get to the top, it will just make your competition try that much harder to knock you back down a peg or two. So you end up in a vicious cycle where you and your direct (and indirect) competitors are jockeying back and forth for first position. Whoever spends the most time (spelled M-O-N-E-Y) on SEO wins. At least for a time, just so long as no one else spends a little more than they do. So even if you get to the top, you can bet, you won’t stay there for long.

How can you do this? Two very important SEO tips – use keyword research tools and develop a search engine strategy that will benefit you the most. Plenty of keyword research tools exist that can help with your keyword analysis, such as Wordtracker or Google AdWords. These can help you identify the keywords and key phrases that will give you the most success, lower search volumes for certain keywords could indicate that it is a more targeted phrase with greater potential to convert traffic once it arrives.

Reciprocal Links: The days of creating a bunch of random links to your website and getting good rankings are over. The search engines caught on to that one too. Sorry. If you own a salon and you link your site to your friend’s site, who owns a hardware store, that doesn’t count. If you do link, you must link to someone who has relevant content and preferably a site that has a well established blog and social media presence.